1.Crawl accessibility so engines can read your website 2.Compelling content that answers the searcher’s query 3.Keyword optimized to attract searchers & engines 4.Great user experience including a fast load speed and compelling UX 5.Share-worthy content that earns links, citations, and amplification 6.Title, URL, & description to draw high CTR in the rankings 7.Snippet/schema markup to stand out in SERPs